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Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2023 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them?
What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry. The 2023 Vity Awards represent a random sampling of retailers across the country polled earlier this year. The winners are, as always, based on the number of votes in each category.
The 2023 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote: with their pocketbooks.
VR would like to thank the retailers who supported this year’s Vity Awards with their time and input, and congratulate all the winning manufacturers.
Product descriptions are provided by the manufacturers and do not reflect the viewpoint of VR.
Vitamin & Mineral Supplement Category
Single Mineral
Magnesium Glycinate Vegetable Capsules by Bluebonnet Nutrition
Bluebonnet’s Magnesium Glycinate Vegetable Capsules are formulated with 400 mg per serving of elemental magnesium from fully reacted magnesium glycinate, a more rapidly absorbed amino acid mineral complex from Albion. Magnesium supports energy production and is critical for enzyme function. Available in easy-to-swallow vegetable capsules for maximum assimilation and absorption.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Single Vitamin
Vitamin D-3 5,000 IU Softgels by NOW
NOW Vitamin D-3 softgels supply this key vitamin in a highly-absorbable liquid soft gel form to help maintain strong bones and support immune health.* Vitamin D is normally obtained from the diet or produced by the skin from the ultraviolet energy of the sun. However, it is not abundant in food. As more people avoid sun exposure, vitamin D supplementation becomes even more necessary to ensure that your body receives an adequate supply. Made with NOW’s well-known commitment to quality at an affordable price.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Antioxidant Supplement
Clinical OPC by Terry Naturally
Clinical OPC features French Grape Seed Extract VX1, a tannin-free source of oligomeric proanthocyanidins (OPCs) that have a low-molecular weight for superior absorption and utilization by the body. The VX1 extract provides the clinically recognized level of OPCs for consistent, life-enhancing benefits, and is combined with phospholipids for even greater absorbability. Clinical OPC provides high-absorption, high-antioxidant strength for the ultimate in cellular, cardiovascular and immune system support.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Multiple Vitamin/Mineral
Vitamin Code Raw One for Men, Vitamin Code Raw One for Women by Garden of Life
Vitamin Code Raw One for Men and Raw One for Women is whole food nutrition, specifically formulated to meet the unique needs of women and men on the go. With 24 powdered organically grown fruits and vegetables, Raw One for Women contains antioxidants, vitamins and nutrient cofactors to support energy, metabolism, reproductive system health, and radiant skin and nails.* Raw One for Men supports support energy, stress response, heart health and prostate health.* Raw means no high heat, synthetic binders, fillers, artificial flavors, sweeteners or additives commonly used in tablets. And, what’s better than the convenience of one capsule per day!
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Specialty & Herbal Supplement Category
Acidophilus, Probiotic or Enzyme
Dr. Formulated Once Daily Women’s and Once Daily Men’s by Garden of Life
Dr. Formulated Probiotics Once Daily Women’s offers optimal digestive, immune system and vaginal health.* Why? Because in one daily capsule, there are 50 Billion CFU of 16 diverse probiotic strains including L. reuteri and L. fermentum—clinically studied strains shown to support women’s health.* There’s also Garden of Life’s whole food prebiotic fiber blend to promote the growth of good bacteria for optimal benefit.* Dr. Formulated Probiotics Once Daily Men’s is for optimal digestive, immune system and colon health.* One daily capsule, includes 50 Billion CFU of 15 diverse probiotic strains including lactobacilli and bifidobacteria—highly studied strains shown to support colon and digestive health.* There’s also Garden of Life’s whole food prebiotic fiber blend in both formulas to promote the growth of good bacteria for optimal benefit.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
EFA Supplement
Ultimate Omega by Nordic Naturals
The No. 1 fish oil brand in the U.S.,‡ Nordic Naturals Ultimate Omega offers support for body and mind with no fish burps or aftertaste. This award-winning omega-3 concentrate delivers more EPA and DHA than most fish oil products to provide more essential health benefits in a smaller serving. Without solicitation, doctors and researchers worldwide consistently choose this top omega-3 formula. Like all Nordic Naturals fish oil supplements, Ultimate Omega is offered in the triglyceride molecular form—the form naturally found in fish, and the form most easily recognized and absorbed by the body. Sustainably made from 100 percent wild-caught sardines and anchovies, Ultimate Omega is a convenient way to help optimize immune system function, and support a health heart and brain, with every delicious daily serving.*
‡Based on ClearCut, Nielsen, and SPINS annual sales data.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Children’s Health Supplement
Nordic Berries by Nordic Naturals
Nordic Naturals Nordic Berries multivitamin is a great way to give growing kids important nutrients they need; in fun gummies they’ll enjoy day after day (adults love them too!). These deliciously nutritious treats deliver essential vitamins, minerals and antioxidants in every tasty serving, including zinc and vitamins A, C, D3 and E. Nordic Berries even contain full-spectrum B vitamins—hard to find in a gummy. Made for ages 2 and up, these multivitamin gummies help support healthy growth and development during the early years and beyond.* With their refreshing sweet-and-sour citrus taste, and impressive nutritional value, the pectin-based vegetarian gummies are a delicious way to help fill everyday nutritional gaps.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Green Food Supplement
Green Vibrance by Vibrant Health
Green Vibrance is formulated to work symbiotically with your body. Each and every ingredient is hand selected with purpose and intent. As advances are made in nutritional science, so do our formulas. This is the basis for Vibrant Health’s Dynamic by Design operating principle and it’s why you’ll see a version number stated on the front of the company’s packaging. The distinct approach ensures Vibrant Health delivers the best and most effective products on the market. Green Vibrance has evolved since it was first introduced in 1992—from 34 ingredients to the most comprehensive green superfood with more than 65 ingredients and 25 billion probiotics to help your body run at peak efficiency.
Fiber/Internal Cleanser Supplement: TIE
Psyllium Whole Husk by Yerba Prima
Top-selling fiber in the natural food industry, according to the company. Turn to the nation’s oldest, most trusted makers of dietary fiber products. More than just a daily fiber dose, Psyllium Whole Husk also helps heart health, weight management and lower cholesterol levels, the company stated.
Whole Husk Psyllium by Organic India
Get regular with this versatile Whole Husk Psyllium fiber. Psyllium is used as a dietary fiber supplement to be added to water, smoothies, juices and baked goods. It is known for its gentle laxative action and ability to soothe and support the entire gastrointestinal tract. Fiber is also known to support heart health and support healthy cholesterol levels.
Herbal Supplement
CuraMed by Terry Naturally
CuraMed features the only patented, clinically studied curcumin enhanced with turmeric essential oil for better absorption and a full spectrum of benefits from turmerones. The curcumin in CuraMed has more than 85 groundbreaking, published studies, and is requested by researchers around the world. From non-GMO (genetically modified organism) turmeric grown without chemicals. For the best in healthy inflammation response† and liver, brain, heart, immune and cellular health.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
† Occasional inflammation due to exercise or overuse
Homeopathic Remedy
Arnica montana by Boiron
Boiron Arnica montana reduces muscle pain, stiffness and swelling from injuries and bruises.* This homeopathic medicine will not interact with other medications or supplements or cause drowsiness. It will also not mask symptoms of a more serious condition. Easy to take, the oral pellets melt under the tongue without water, chewing or swallowing pills. Boiron Arnica montana is available over-the-counter in a multidose tube of approximately 80 oral pellets or a bonus pack of three multi-dose tubes.
*Claims based on traditional homeopathic practice, not accepted medical evidence. Not FDA evaluated.
Joint/Bone Support
Joint Essence by Pure Essence Labs
Joint Essence is fast-acting, joint health support system.* It helps reduce inflammation and supports flexibility.* Joint Essence is formulated with clinically studied NEM and AprèsFLEX, along with boron and Superior Herbs.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Women’s Health Supplement
Transitions by Pure Essence Labs
An exquisite blend of botanicals and nutrients to help support a woman during perimenopause and menopause,* Transitions helps calm hot flashes, mood swings and other associated menopausal discomforts.* The formulas supports natural hormonal balance, positive mood, a healthy stress response and breast health.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Pet Health Supplement
RESCUE REMEDY PET by Nelsons
Thunderstorms, fireworks, vet visits—pets get stressed too! It is easy to tell when the world around is becoming too much for your pet. In these times, a few drops of RESCUE REMEDY PET can help reduce their stress without the side effects often found in sedatives. RESCUE REMEDY PET is a blend of five Bach original flower remedies, in a pet-friendly, alcohol-free formula. Each ingredient, chosen for its unique ability to ease mental tension, is sourced directly from the original gardens of Dr. Bach.
Brain Support Formula
Brain Awakening by Redd Remedies
Brain Awakening is a high-potency formula with three scientifically studied powerhouse ingredients—Magtein, amla and lions mane fruiting body. Combined, they help support healthy cognitive and brain function—the essentials you need every moment of every day. Magtein is the only magnesium compound that has been shown to effectively support healthy levels of magnesium in the brain. Amla, or Indian gooseberry, has antioxidant activity and lions mane fruiting body supports brain and nervous system health.
Men’s Health Supplement
T MALE by NaturesPlus
Maturity has given you experience and smarts—help your body stay in sync with T MALE Testosterone Boost for Men from NaturesPlus! This precision-engineered hormone balance supplement is formulated without synthetic hormones. What T MALE does include: a targeted array of vitamins and minerals; Tribulus terrestris, ginseng, rhodiola and other powerful botanicals; FuranoMax, a proprietary fenugreek extract; and ViNitrox, a proprietary blend of grape and apple extracts. Vegetarian and free of the major allergens milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, soy and sesame.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Weight Maintenance Formula
Skinny Garcinia Vegetable Capsules by Bluebonnet Nutrition
Successful weight loss and management depends on sensible goals, managed expectations, exercise, a well-balanced diet and willpower. However, adding a nutritional supplement, such as Bluebonnet’s Skinny Garcinia Vegetable Capsules, that supplies the body with the right nutrients for successful weight management without stimulants can help give individuals the jumpstart they need to achieve their ideal weight. This unique, kosher certified formula is not only iGen non-GMO certified and free of most allergens (e.g., soy, gluten and milk), but it also includes the right combination of nutrients at scientifically substantiated potencies. By delivering the patented South Asian fruit extract, Garcinia cambogia, known as Super CitriMax that is standardized to 60 percent [750 mg] hydroxy citric acid (HCA), as well as L-carnitine, chromium, choline, inositol, vitamin B6, methionine and important electrolytes, Bluebonnet’s Skinny Garcinia Vegetable Capsules are a truly wholesome approach to successful weight management.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Energy Formula
Energy Plus by Pure Essence Labs
Energy Plus offers sustained energy powered by superfoods (like spirulina) and adaptogens (like eleuthero root)* with no jitters or crashes. Energy Plus helps promote sharp mental focus, while also supporting healthy hair, skin and nails.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Digestive Support Formula
Digest Gold by Enzymedica
The enzymes in Digest Gold, America’s No. 1 selling enzyme formula, break down all the parts of a typical large meal, like fat, fiber, protein and carbohydrates.* Each capsule unlocks nutrients to fuel your day and gives relief for occasional gas, bloating and indigestion.*
Powered by Thera-blend, the enzymes in Digest Gold are active throughout the entire digestive tract, maximizing your health benefits. ATPro provides essential ingredients to boost your cellular powerplant and give you more energy with every meal.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Immune Support Formula: TIE
Wellness Formula by Source Naturals
Often imitated, but never duplicated, Wellness Formula is the legendary powerhouse of the immune support category, according to the company. Winner of a record 19 Vity Awards, Wellness Formula has led this category—which has only grown in importance—since establishing it in 1983. The iconic formulation’s 30-plus vitamins, minerals and time-tested herbs include key nutrients—like a high potency of vitamin C, plus zinc and vitamins A & D—to support a healthy immune system. It also features time-tested herbs such as echinacea, elderberry, astragalus and garlic. These ingredients work together to support the respiratory system, antioxidant defense, and a healthy stress response. When you want advanced immune support, Wellness Formula is the “go-to” favorite.^*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
^Vitamin Retailer magazine, 2003-2007 and 2010-2023.
Colloidal Silver by Natural Path Silver Wings
Natural Path Silver Wings’ Colloidal Silver offers:
• Stronger & Most Effective Immune Support: Compared to weaker 10 ppm silver
• Doctor Developed: Also recommended & used by Doctors
• Safe & High Absorption: True, natural amber color mineral
• Convenient: Easy to take, anytime, anywhere on-the-go
• Ultra Purity: Pharmaceutical grade
• Independent Lab Tested: UL, GMP (good manufacturing practice) certified, FDA (U.S. Food and Drug Administration) inspected
• Since 1994: Giving back to charities & global humanitarian efforts
Heart/Cardio Support Formula
Kyolic Aged Garlic Extract Cardiovascular Health, Vegan, Formula 300 by Wakunaga of America
The newest addition to the Aged Garlic Extract (AGE) line, Kyolic Cardiovascular Health Formula 300 (vegan), offers a clean, simple vegan format of AGE for everyday use. Easy-to-swallow small size capsules in 30- or 90-day count sizes make this formula especially convenient and cost effective for regular AGE users.
Taken daily, this original formula supports your cardiovascular system by maintaining circulatory function and overall heart health.* This formulation is delivered in vegan capsules to meet the needs of plant-based diets.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Sexual Function Formula
Ultra T MALE by NaturesPlus
Maturity has given you experience and smarts—help your body stay in sync with Ultra T MALE, maximum Testosterone Boost for Men from NaturesPlus! This precision-engineered hormone balance supplement, formulated without synthetic hormones, provides maximum levels of nutrients and botanicals for superior results. Vegetarian Ultra T MALE supplies a targeted array of vitamins and minerals; Tribulus terrestris, tongkat ali, ginseng, rhodiola and other powerful botanicals; FuranoMax, a proprietary fenugreek extract; ViNitrox, a proprietary blend of grape and apple extracts; and GlucodOX.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Sports Nutrition Category
Functional Beverage
SPIRU-TEIN by NaturesPlus
SPIRU-TEIN was one of the first meal replacement shakes…and today it’s still a crowd favorite. This plant-based protein shake comes in 13 flavors (such as Cherries Jubilee and Peaches & Cream) plus different formulations, including GOLD, Simply Natural (unsweetened) and Whey, all in Vanilla and Chocolate, along with Children’s SPIRU-TEIN Junior and SPIRU-TEIN Plus for older adults. Regular SPIRU-TEIN supplies 14 grams of protein per serving and 100 percent daily value of all vitamins plus a broad mineral profile. And it mixes instantly—no blender required.
Liquid Aminos
Amino Fuel by Twinlab
Containing 23 grams per serving of easy-to-digest liquid amino acid to build protein and promote lean muscle mass, Twinlab’s Amino Fuel helps boost performance, fight muscle fatigue, incinerate fat and support muscle definition and tone. Expertly formulated, athlete approved, Amino Fuel has a delicious orange flavor. Experience the cult classic liquid protein that ignited and industry.
Muscle Enhancement
Isopure Creatine Monohydrate by Nature’s Best
Isopure Creatine Monohydrate powder has no calories, added sugars or fillers. Highly researched, Creatine Monohydrate has been shown to support muscle size, strength and power when combined with high-intensity activities.* It’s unflavored and perfect for stacking into your post-workout protein shake or favorite flavored beverage. All Isopure products are manufactured from the highest quality raw materials, under strict supervision and in accordance with good manufacturing practices (GMPs). Extensive quality control procedures ensure proper purity, dissolution and potency.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Protein Powder
Whey Protein Isolate Powder by Bluebonnet Nutrition
Bluebonnet’s Whey Protein Isolate Powder is sourced from grass-fed cows that have not been treated with antibiotics or recombinant bovine growth hormones (rBGH)/(BST). Each serving delivers 26 grams of crossflow microfiltered whey protein isolate made without artificially derived colors, flavors or sweeteners, making it a clean and delicious way to power up your favorite drinks, smoothies or meals. Whey is a rich source of branched chain amino acids (BCAAs), glutamic acid and important immune-boosting immunoglobulins, making it a favorite among athletes for post-workout fuel. This is because whey protein has the highest biological value (BV) of any protein on the market, which refers to a protein that has all of the essential amino acids in adequate quantities to sustain growth and development, making Bluebonnet’s Whey Protein Isolate Powder the right whey for the best workout. Available in five delicious flavors, Original/Unsweetened, Vanilla, Chocolate, Strawberry and Mixed Berry.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Sports Nutrition Bar
Organic Fit Protein Bars by Garden of Life
There are a ton of “protein bars” out there for you to choose from—but what are you really getting? If you’re looking for decadent, indulgent flavors, along with high-quality certified organic, Non-GMO Verified protein, plus ingredients that help maintain your weight, Organic Fit Bars are the perfect choice. They include the healthy, clean ingredients you are looking for, while leaving out all the bad stuff. With a variety of absolutely delicious flavors to choose from—there is sure to be one—or many—that you’ll love.
Weight Gainer
Naturade Weight Gain by Naturade
Naturade Weight Gain with No Sugar Added is a naturally flavored, nutrient dense food formulated to help you magnify calorie intake and gain weight fast, according to the company. It provides balanced nutrition and is a food, not a dietary supplement, and does not contain any stimulants or steroids. It enhances your body’s utilization of nutrients for optimal calorie absorption with three natural enzymes—papain, bromelain and pancreatin. You can add more than 1,600 calories daily in a fast, safe way to supplement your balanced meal plan.
Natural Medicine Category
Natural Allergy/Hay Fever Remedy
Adult Sinus Support by Redd Remedies
Adult Sinus Support by Redd Remedies takes a triple action approach to sinus and bronchial health. This unique formula delivers the right combination of high-quality herbs and nutrients to effectively support the immune, respiratory and digestive systems and bring the body back into balance. Adult Sinus Support is one of seven interactive products in Redd Remedies’ Sinus & Respiratory Suite designed to provide fast-acting, natural solutions for the whole family.
Seasonal Support
Oscillococcinum by Boiron
Clinical studies show that Boiron Oscillococcinum reduces the duration and severity of flu symptoms such as body aches, headache, fever, chills and fatigue.* Easy to take, the slightly sweet pellets dissolve under the tongue and are recommended for everyone ages 2 and up. It’s non-drowsy and does not interact with other medications or supplements. It won’t mask symptoms of a more serious condition. Oscillococcinum is available over the counter in boxes of 6, 12 or 30 doses.
*These “Uses” have not been evaluated by the Food and Drug Administration.
Headache Remedy
Curamin Headache Relief*† by Terry Naturally
Headache Relief*† combines strong ingredients from Terry Naturally’s award-winning and well-loved Curamin formula with ingredients targeted to relieve occasional headaches due to tension or stress.* It is the perfect choice for anyone looking for a safe and effective solution.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
†Occasional headaches due to stress or fatigue.
Natural Indigestion Remedy
Acid Soothe by Enzymedica
Acid Soothe has a powerful formula. Containing Thera-blend enzymes, it helps break down troublesome foods, such as carbohydrates, fats and fiber* and protein. With Thera-blend, multiple enzyme strains are combined, allowing you to receive the benefits at multiple pH levels and across the whole digestive tract.
Acid Soothe also contains a blend of minerals and botanicals, including zinc carnosine, marshmallow root, papaya leaf and gotu kola. Zinc carnosine optimizes the mucosal lining of the stomach.* Marshmallow root relieves irritation of the mucous membranes in the gut and helps balance the amount of mucous that is made.* Papaya leaf is known to soothe and cleanse the gut.* Gotu kola provides additional support for the tissue of the gut.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Natural Sleep Remedy
Melatonin by NOW
Most of us think of melatonin as an important sleep support supplement, but it has other benefits, too. Melatonin is a potent free radical scavenger naturally produced in the pineal gland and present in high amounts in the gastrointestinal tract.* It is involved in many of the body, brain and glandular biological functions including regulation of normal sleep/wake cycles, regulation of the immune system and maintenance of a healthy gastrointestinal lining.* NOW offers multiple options: lozenges, liquid, capsules and tabs, and in various doses.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Supplier Merchandising Support Category
Best Supplier-Provided Educational Materials
Terry Naturally
As a company based on scientific validation, Terry Naturally, devotes a great deal of resources to providing the information retailers need to match the right product to the right consumer. The company believes that quality information is needed to make informed health decisions. The Terry Naturally team communicates this information in a wide variety of ways, including third party non-branded information on research, educational webinars featuring experts in natural health, branded product literature that highlights unique points of differentiation, and a science and education team available to answer any type of question from retailers.
Best Computerized Point-of-Sale System
CATAPULT Retail Point of Sale Software by ECRS
ECRS is a retail solutions provider that is future-proofing today’s retailers and preparing them for tomorrow’s opportunities. ECRS’ CATAPULT system is the market’s only truly unified point of sale platform, the company stated. With CATAPULT, point of sale, self checkout, web-store, inventory, customer loyalty, back office and enterprise management all share a single transactional business logic. Unified Transaction Logic empowers retailers by providing actionable business intelligence across the enterprise in real time. Unifying hardware, software and services, ECRS offers a friction-free, cost-saving solution.
Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2023 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them?
What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry. The 2023 Vity Awards represent a random sampling of retailers across the country polled earlier this year. The winners are, as always, based on the number of votes in each category.
The 2023 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote: with their pocketbooks.
VR would like to thank the retailers who supported this year’s Vity Awards with their time and input, and congratulate all the winning manufacturers.
Product descriptions are provided by the manufacturers and do not reflect the viewpoint of VR.
Vitamin & Mineral Supplement Category
Single Mineral
Magnesium Glycinate Vegetable Capsules by Bluebonnet Nutrition
Bluebonnet’s Magnesium Glycinate Vegetable Capsules are formulated with 400 mg per serving of elemental magnesium from fully reacted magnesium glycinate, a more rapidly absorbed amino acid mineral complex from Albion. Magnesium supports energy production and is critical for enzyme function. Available in easy-to-swallow vegetable capsules for maximum assimilation and absorption.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Single Vitamin
Vitamin D-3 5,000 IU Softgels by NOW
NOW Vitamin D-3 softgels supply this key vitamin in a highly-absorbable liquid soft gel form to help maintain strong bones and support immune health.* Vitamin D is normally obtained from the diet or produced by the skin from the ultraviolet energy of the sun. However, it is not abundant in food. As more people avoid sun exposure, vitamin D supplementation becomes even more necessary to ensure that your body receives an adequate supply. Made with NOW’s well-known commitment to quality at an affordable price.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Antioxidant Supplement
Clinical OPC by Terry Naturally
Clinical OPC features French Grape Seed Extract VX1, a tannin-free source of oligomeric proanthocyanidins (OPCs) that have a low-molecular weight for superior absorption and utilization by the body. The VX1 extract provides the clinically recognized level of OPCs for consistent, life-enhancing benefits, and is combined with phospholipids for even greater absorbability. Clinical OPC provides high-absorption, high-antioxidant strength for the ultimate in cellular, cardiovascular and immune system support.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Multiple Vitamin/Mineral
Vitamin Code Raw One for Men, Vitamin Code Raw One for Women by Garden of Life
Vitamin Code Raw One for Men and Raw One for Women is whole food nutrition, specifically formulated to meet the unique needs of women and men on the go. With 24 powdered organically grown fruits and vegetables, Raw One for Women contains antioxidants, vitamins and nutrient cofactors to support energy, metabolism, reproductive system health, and radiant skin and nails.* Raw One for Men supports support energy, stress response, heart health and prostate health.* Raw means no high heat, synthetic binders, fillers, artificial flavors, sweeteners or additives commonly used in tablets. And, what’s better than the convenience of one capsule per day!
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Specialty & Herbal Supplement Category
Acidophilus, Probiotic or Enzyme
Dr. Formulated Once Daily Women’s and Once Daily Men’s by Garden of Life
Dr. Formulated Probiotics Once Daily Women’s offers optimal digestive, immune system and vaginal health.* Why? Because in one daily capsule, there are 50 Billion CFU of 16 diverse probiotic strains including L. reuteri and L. fermentum—clinically studied strains shown to support women’s health.* There’s also Garden of Life’s whole food prebiotic fiber blend to promote the growth of good bacteria for optimal benefit.* Dr. Formulated Probiotics Once Daily Men’s is for optimal digestive, immune system and colon health.* One daily capsule, includes 50 Billion CFU of 15 diverse probiotic strains including lactobacilli and bifidobacteria—highly studied strains shown to support colon and digestive health.* There’s also Garden of Life’s whole food prebiotic fiber blend in both formulas to promote the growth of good bacteria for optimal benefit.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
EFA Supplement
Ultimate Omega by Nordic Naturals
The No. 1 fish oil brand in the U.S.,‡ Nordic Naturals Ultimate Omega offers support for body and mind with no fish burps or aftertaste. This award-winning omega-3 concentrate delivers more EPA and DHA than most fish oil products to provide more essential health benefits in a smaller serving. Without solicitation, doctors and researchers worldwide consistently choose this top omega-3 formula. Like all Nordic Naturals fish oil supplements, Ultimate Omega is offered in the triglyceride molecular form—the form naturally found in fish, and the form most easily recognized and absorbed by the body. Sustainably made from 100 percent wild-caught sardines and anchovies, Ultimate Omega is a convenient way to help optimize immune system function, and support a health heart and brain, with every delicious daily serving.*
‡Based on ClearCut, Nielsen, and SPINS annual sales data.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Children’s Health Supplement
Nordic Berries by Nordic Naturals
Nordic Naturals Nordic Berries multivitamin is a great way to give growing kids important nutrients they need; in fun gummies they’ll enjoy day after day (adults love them too!). These deliciously nutritious treats deliver essential vitamins, minerals and antioxidants in every tasty serving, including zinc and vitamins A, C, D3 and E. Nordic Berries even contain full-spectrum B vitamins—hard to find in a gummy. Made for ages 2 and up, these multivitamin gummies help support healthy growth and development during the early years and beyond.* With their refreshing sweet-and-sour citrus taste, and impressive nutritional value, the pectin-based vegetarian gummies are a delicious way to help fill everyday nutritional gaps.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Green Food Supplement
Green Vibrance by Vibrant Health
Green Vibrance is formulated to work symbiotically with your body. Each and every ingredient is hand selected with purpose and intent. As advances are made in nutritional science, so do our formulas. This is the basis for Vibrant Health’s Dynamic by Design operating principle and it’s why you’ll see a version number stated on the front of the company’s packaging. The distinct approach ensures Vibrant Health delivers the best and most effective products on the market. Green Vibrance has evolved since it was first introduced in 1992—from 34 ingredients to the most comprehensive green superfood with more than 65 ingredients and 25 billion probiotics to help your body run at peak efficiency.
Fiber/Internal Cleanser Supplement: TIE
Psyllium Whole Husk by Yerba Prima
Top-selling fiber in the natural food industry, according to the company. Turn to the nation’s oldest, most trusted makers of dietary fiber products. More than just a daily fiber dose, Psyllium Whole Husk also helps heart health, weight management and lower cholesterol levels, the company stated.
Whole Husk Psyllium by Organic India
Get regular with this versatile Whole Husk Psyllium fiber. Psyllium is used as a dietary fiber supplement to be added to water, smoothies, juices and baked goods. It is known for its gentle laxative action and ability to soothe and support the entire gastrointestinal tract. Fiber is also known to support heart health and support healthy cholesterol levels.
Herbal Supplement
CuraMed by Terry Naturally
CuraMed features the only patented, clinically studied curcumin enhanced with turmeric essential oil for better absorption and a full spectrum of benefits from turmerones. The curcumin in CuraMed has more than 85 groundbreaking, published studies, and is requested by researchers around the world. From non-GMO (genetically modified organism) turmeric grown without chemicals. For the best in healthy inflammation response† and liver, brain, heart, immune and cellular health.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
† Occasional inflammation due to exercise or overuse
Homeopathic Remedy
Arnica montana by Boiron
Boiron Arnica montana reduces muscle pain, stiffness and swelling from injuries and bruises.* This homeopathic medicine will not interact with other medications or supplements or cause drowsiness. It will also not mask symptoms of a more serious condition. Easy to take, the oral pellets melt under the tongue without water, chewing or swallowing pills. Boiron Arnica montana is available over-the-counter in a multidose tube of approximately 80 oral pellets or a bonus pack of three multi-dose tubes.
*Claims based on traditional homeopathic practice, not accepted medical evidence. Not FDA evaluated.
Joint/Bone Support
Joint Essence by Pure Essence Labs
Joint Essence is fast-acting, joint health support system.* It helps reduce inflammation and supports flexibility.* Joint Essence is formulated with clinically studied NEM and AprèsFLEX, along with boron and Superior Herbs.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Women’s Health Supplement
Transitions by Pure Essence Labs
An exquisite blend of botanicals and nutrients to help support a woman during perimenopause and menopause,* Transitions helps calm hot flashes, mood swings and other associated menopausal discomforts.* The formulas supports natural hormonal balance, positive mood, a healthy stress response and breast health.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Pet Health Supplement
RESCUE REMEDY PET by Nelsons
Thunderstorms, fireworks, vet visits—pets get stressed too! It is easy to tell when the world around is becoming too much for your pet. In these times, a few drops of RESCUE REMEDY PET can help reduce their stress without the side effects often found in sedatives. RESCUE REMEDY PET is a blend of five Bach original flower remedies, in a pet-friendly, alcohol-free formula. Each ingredient, chosen for its unique ability to ease mental tension, is sourced directly from the original gardens of Dr. Bach.
Brain Support Formula
Brain Awakening by Redd Remedies
Brain Awakening is a high-potency formula with three scientifically studied powerhouse ingredients—Magtein, amla and lions mane fruiting body. Combined, they help support healthy cognitive and brain function—the essentials you need every moment of every day. Magtein is the only magnesium compound that has been shown to effectively support healthy levels of magnesium in the brain. Amla, or Indian gooseberry, has antioxidant activity and lions mane fruiting body supports brain and nervous system health.
Men’s Health Supplement
T MALE by NaturesPlus
Maturity has given you experience and smarts—help your body stay in sync with T MALE Testosterone Boost for Men from NaturesPlus! This precision-engineered hormone balance supplement is formulated without synthetic hormones. What T MALE does include: a targeted array of vitamins and minerals; Tribulus terrestris, ginseng, rhodiola and other powerful botanicals; FuranoMax, a proprietary fenugreek extract; and ViNitrox, a proprietary blend of grape and apple extracts. Vegetarian and free of the major allergens milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, soy and sesame.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Weight Maintenance Formula
Skinny Garcinia Vegetable Capsules by Bluebonnet Nutrition
Successful weight loss and management depends on sensible goals, managed expectations, exercise, a well-balanced diet and willpower. However, adding a nutritional supplement, such as Bluebonnet’s Skinny Garcinia Vegetable Capsules, that supplies the body with the right nutrients for successful weight management without stimulants can help give individuals the jumpstart they need to achieve their ideal weight. This unique, kosher certified formula is not only iGen non-GMO certified and free of most allergens (e.g., soy, gluten and milk), but it also includes the right combination of nutrients at scientifically substantiated potencies. By delivering the patented South Asian fruit extract, Garcinia cambogia, known as Super CitriMax that is standardized to 60 percent [750 mg] hydroxy citric acid (HCA), as well as L-carnitine, chromium, choline, inositol, vitamin B6, methionine and important electrolytes, Bluebonnet’s Skinny Garcinia Vegetable Capsules are a truly wholesome approach to successful weight management.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Energy Formula
Energy Plus by Pure Essence Labs
Energy Plus offers sustained energy powered by superfoods (like spirulina) and adaptogens (like eleuthero root)* with no jitters or crashes. Energy Plus helps promote sharp mental focus, while also supporting healthy hair, skin and nails.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Digestive Support Formula
Digest Gold by Enzymedica
The enzymes in Digest Gold, America’s No. 1 selling enzyme formula, break down all the parts of a typical large meal, like fat, fiber, protein and carbohydrates.* Each capsule unlocks nutrients to fuel your day and gives relief for occasional gas, bloating and indigestion.*
Powered by Thera-blend, the enzymes in Digest Gold are active throughout the entire digestive tract, maximizing your health benefits. ATPro provides essential ingredients to boost your cellular powerplant and give you more energy with every meal.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Immune Support Formula: TIE
Wellness Formula by Source Naturals
Often imitated, but never duplicated, Wellness Formula is the legendary powerhouse of the immune support category, according to the company. Winner of a record 19 Vity Awards, Wellness Formula has led this category—which has only grown in importance—since establishing it in 1983. The iconic formulation’s 30-plus vitamins, minerals and time-tested herbs include key nutrients—like a high potency of vitamin C, plus zinc and vitamins A & D—to support a healthy immune system. It also features time-tested herbs such as echinacea, elderberry, astragalus and garlic. These ingredients work together to support the respiratory system, antioxidant defense, and a healthy stress response. When you want advanced immune support, Wellness Formula is the “go-to” favorite.^*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
^Vitamin Retailer magazine, 2003-2007 and 2010-2023.
Colloidal Silver by Natural Path Silver Wings
Natural Path Silver Wings’ Colloidal Silver offers:
• Stronger & Most Effective Immune Support: Compared to weaker 10 ppm silver
• Doctor Developed: Also recommended & used by Doctors
• Safe & High Absorption: True, natural amber color mineral
• Convenient: Easy to take, anytime, anywhere on-the-go
• Ultra Purity: Pharmaceutical grade
• Independent Lab Tested: UL, GMP (good manufacturing practice) certified, FDA (U.S. Food and Drug Administration) inspected
• Since 1994: Giving back to charities & global humanitarian efforts
Heart/Cardio Support Formula
Kyolic Aged Garlic Extract Cardiovascular Health, Vegan, Formula 300 by Wakunaga of America
The newest addition to the Aged Garlic Extract (AGE) line, Kyolic Cardiovascular Health Formula 300 (vegan), offers a clean, simple vegan format of AGE for everyday use. Easy-to-swallow small size capsules in 30- or 90-day count sizes make this formula especially convenient and cost effective for regular AGE users.
Taken daily, this original formula supports your cardiovascular system by maintaining circulatory function and overall heart health.* This formulation is delivered in vegan capsules to meet the needs of plant-based diets.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Sexual Function Formula
Ultra T MALE by NaturesPlus
Maturity has given you experience and smarts—help your body stay in sync with Ultra T MALE, maximum Testosterone Boost for Men from NaturesPlus! This precision-engineered hormone balance supplement, formulated without synthetic hormones, provides maximum levels of nutrients and botanicals for superior results. Vegetarian Ultra T MALE supplies a targeted array of vitamins and minerals; Tribulus terrestris, tongkat ali, ginseng, rhodiola and other powerful botanicals; FuranoMax, a proprietary fenugreek extract; ViNitrox, a proprietary blend of grape and apple extracts; and GlucodOX.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Sports Nutrition Category
Functional Beverage
SPIRU-TEIN by NaturesPlus
SPIRU-TEIN was one of the first meal replacement shakes…and today it’s still a crowd favorite. This plant-based protein shake comes in 13 flavors (such as Cherries Jubilee and Peaches & Cream) plus different formulations, including GOLD, Simply Natural (unsweetened) and Whey, all in Vanilla and Chocolate, along with Children’s SPIRU-TEIN Junior and SPIRU-TEIN Plus for older adults. Regular SPIRU-TEIN supplies 14 grams of protein per serving and 100 percent daily value of all vitamins plus a broad mineral profile. And it mixes instantly—no blender required.
Liquid Aminos
Amino Fuel by Twinlab
Containing 23 grams per serving of easy-to-digest liquid amino acid to build protein and promote lean muscle mass, Twinlab’s Amino Fuel helps boost performance, fight muscle fatigue, incinerate fat and support muscle definition and tone. Expertly formulated, athlete approved, Amino Fuel has a delicious orange flavor. Experience the cult classic liquid protein that ignited and industry.
Muscle Enhancement
Isopure Creatine Monohydrate by Nature’s Best
Isopure Creatine Monohydrate powder has no calories, added sugars or fillers. Highly researched, Creatine Monohydrate has been shown to support muscle size, strength and power when combined with high-intensity activities.* It’s unflavored and perfect for stacking into your post-workout protein shake or favorite flavored beverage. All Isopure products are manufactured from the highest quality raw materials, under strict supervision and in accordance with good manufacturing practices (GMPs). Extensive quality control procedures ensure proper purity, dissolution and potency.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Protein Powder
Whey Protein Isolate Powder by Bluebonnet Nutrition
Bluebonnet’s Whey Protein Isolate Powder is sourced from grass-fed cows that have not been treated with antibiotics or recombinant bovine growth hormones (rBGH)/(BST). Each serving delivers 26 grams of crossflow microfiltered whey protein isolate made without artificially derived colors, flavors or sweeteners, making it a clean and delicious way to power up your favorite drinks, smoothies or meals. Whey is a rich source of branched chain amino acids (BCAAs), glutamic acid and important immune-boosting immunoglobulins, making it a favorite among athletes for post-workout fuel. This is because whey protein has the highest biological value (BV) of any protein on the market, which refers to a protein that has all of the essential amino acids in adequate quantities to sustain growth and development, making Bluebonnet’s Whey Protein Isolate Powder the right whey for the best workout. Available in five delicious flavors, Original/Unsweetened, Vanilla, Chocolate, Strawberry and Mixed Berry.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Sports Nutrition Bar
Organic Fit Protein Bars by Garden of Life
There are a ton of “protein bars” out there for you to choose from—but what are you really getting? If you’re looking for decadent, indulgent flavors, along with high-quality certified organic, Non-GMO Verified protein, plus ingredients that help maintain your weight, Organic Fit Bars are the perfect choice. They include the healthy, clean ingredients you are looking for, while leaving out all the bad stuff. With a variety of absolutely delicious flavors to choose from—there is sure to be one—or many—that you’ll love.
Weight Gainer
Naturade Weight Gain by Naturade
Naturade Weight Gain with No Sugar Added is a naturally flavored, nutrient dense food formulated to help you magnify calorie intake and gain weight fast, according to the company. It provides balanced nutrition and is a food, not a dietary supplement, and does not contain any stimulants or steroids. It enhances your body’s utilization of nutrients for optimal calorie absorption with three natural enzymes—papain, bromelain and pancreatin. You can add more than 1,600 calories daily in a fast, safe way to supplement your balanced meal plan.
Natural Medicine Category
Natural Allergy/Hay Fever Remedy
Adult Sinus Support by Redd Remedies
Adult Sinus Support by Redd Remedies takes a triple action approach to sinus and bronchial health. This unique formula delivers the right combination of high-quality herbs and nutrients to effectively support the immune, respiratory and digestive systems and bring the body back into balance. Adult Sinus Support is one of seven interactive products in Redd Remedies’ Sinus & Respiratory Suite designed to provide fast-acting, natural solutions for the whole family.
Seasonal Support
Oscillococcinum by Boiron
Clinical studies show that Boiron Oscillococcinum reduces the duration and severity of flu symptoms such as body aches, headache, fever, chills and fatigue.* Easy to take, the slightly sweet pellets dissolve under the tongue and are recommended for everyone ages 2 and up. It’s non-drowsy and does not interact with other medications or supplements. It won’t mask symptoms of a more serious condition. Oscillococcinum is available over the counter in boxes of 6, 12 or 30 doses.
*These “Uses” have not been evaluated by the Food and Drug Administration.
Headache Remedy
Curamin Headache Relief*† by Terry Naturally
Headache Relief*† combines strong ingredients from Terry Naturally’s award-winning and well-loved Curamin formula with ingredients targeted to relieve occasional headaches due to tension or stress.* It is the perfect choice for anyone looking for a safe and effective solution.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
†Occasional headaches due to stress or fatigue.
Natural Indigestion Remedy
Acid Soothe by Enzymedica
Acid Soothe has a powerful formula. Containing Thera-blend enzymes, it helps break down troublesome foods, such as carbohydrates, fats and fiber* and protein. With Thera-blend, multiple enzyme strains are combined, allowing you to receive the benefits at multiple pH levels and across the whole digestive tract.
Acid Soothe also contains a blend of minerals and botanicals, including zinc carnosine, marshmallow root, papaya leaf and gotu kola. Zinc carnosine optimizes the mucosal lining of the stomach.* Marshmallow root relieves irritation of the mucous membranes in the gut and helps balance the amount of mucous that is made.* Papaya leaf is known to soothe and cleanse the gut.* Gotu kola provides additional support for the tissue of the gut.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Natural Sleep Remedy
Melatonin by NOW
Most of us think of melatonin as an important sleep support supplement, but it has other benefits, too. Melatonin is a potent free radical scavenger naturally produced in the pineal gland and present in high amounts in the gastrointestinal tract.* It is involved in many of the body, brain and glandular biological functions including regulation of normal sleep/wake cycles, regulation of the immune system and maintenance of a healthy gastrointestinal lining.* NOW offers multiple options: lozenges, liquid, capsules and tabs, and in various doses.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Supplier Merchandising Support Category
Best Supplier-Provided Educational Materials
Terry Naturally
As a company based on scientific validation, Terry Naturally, devotes a great deal of resources to providing the information retailers need to match the right product to the right consumer. The company believes that quality information is needed to make informed health decisions. The Terry Naturally team communicates this information in a wide variety of ways, including third party non-branded information on research, educational webinars featuring experts in natural health, branded product literature that highlights unique points of differentiation, and a science and education team available to answer any type of question from retailers.
Best Computerized Point-of-Sale System
CATAPULT Retail Point of Sale Software by ECRS
ECRS is a retail solutions provider that is future-proofing today’s retailers and preparing them for tomorrow’s opportunities. ECRS’ CATAPULT system is the market’s only truly unified point of sale platform, the company stated. With CATAPULT, point of sale, self checkout, web-store, inventory, customer loyalty, back office and enterprise management all share a single transactional business logic. Unified Transaction Logic empowers retailers by providing actionable business intelligence across the enterprise in real time. Unifying hardware, software and services, ECRS offers a friction-free, cost-saving solution.
