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A report co-authored by the American Botanical Council (ABC, Austin, TX), SPINS (Chicago, IL) and Nutrition Business Journal (NBJ, Boulder, CO) stated retail sales of herbal supplements in the United States totaled an estimated $12.121 billion in 2022, a 1.9 percent decrease over the previous year.
This marks the first time in almost 20 years that annual sales declined. Despite the decline, this is the third consecutive year where annual sales exceeded $10 billion.
SPINS provided the U.S. sales figures while NBJ provided estimates for total annual sales of herbal supplements, sales in different channels and sales by product type.
According to the report, the top-selling herbal supplement was psyllium (Plantago ovata). Consumers spent about $269 million on psyllium supplements in 2022, a 9.8 increase from the previous year. There were also other notable sales increases including spirulina, green coffee extract, guarana, turmeric, beet root and algae. Notable sales decreases include apple cider vinegar and chlorella/chlorophyll.
“In the first three years of the COVID-19 pandemic, total U.S. sales of herbal supplements experienced both the highest sales growth and the only sales decline in almost two decades,” researchers said. “Reduced sales in 2022 reflect an expected return to more typical consumer spending on herbal supplements as the pandemic waned.”
F0r more information and to read and download the full report, visit this link.
