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NutriLeads partners with Lehvoss to distribute Benicaros prebiotic across Europe, Middle East, and Africa

Benicaros is NutriLeads’ clinically backed precision prebiotic made from upcycled carrot pomace, with applications within functional foods, beverages, and supplements.

Benicaros’ dual mode of action trains the innate immune system and selectively increases beneficial gut microorganisms and their metabolites that are crucial to maintain a resilient gut and overall health.

Discussing market trends and customer needs, Teresita Rudà, head of brands and marketing at Lehvoss Nutrition said: “We are confident that our customers will find this ingredient very exciting, as Benicaros is a plant-based, innovative solution in the immune-microbiome space with remarkable research showing impressive results in any type of gut ecosystem”.

The news follows Benicaros’ achievement of €4.5million Series C funding in January 2024 to accelerate the commercialisation of the ingredient across geographies.

Speaking to NutraIngredients about this milestone at the time, Joana Carneiro, CEO at NutriLeads, explained that the ingredient has a foothold in North America, but the team was keen to build awareness across Europe and Asia.

“This is an important milestone for us as it will allow us to expand market penetration as well as increase the science into the health benefits of the ingredient,” she said, noting that its scientifically substantiated benefits for gut health and immune health align perfectly with key consumer trends in these regions.

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Written by The Muscle Mag

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