The Muscle Mag
Personalised innovation
Nourished recently introduced a new citrus stack flavour option for its 3D-printed, personalized vitamin gummies. The flavor, derived from the East Asian Yuzu fruit, joins the existing range of watermelon, blackcurrant, orange, and strawberry flavors.
Biotiful Gut Health, a kefir brand from the UK, expanded its product line with Biotiful Meal Boosters, its first-ever ambient launch. These boosters contain live bacterial cultures, prebiotic fibers, oats, fruits, seeds, and spices that can be sprinkled on top of meals, snacks, or smoothies.
Among the options are the Immunity Berry Blend which includes goji, strawberry, vitamins B12 and D3, the Energy Cacao Blend featuring vitamin B12 and B5, and the Focus Coconut Blend with turmeric and vitamin B5.
Going green
Cytoplan, a food-based supplement brand, launched its latest product—Organic Super Greens + Immunity powder. This superfood powder is packed with antioxidants and phytonutrients, containing five green vegetables like broccoli, spinach, and kale, as well as acerola cherry for added vitamin C support.
A new formulation called Gymnema Sylvestre was also introduced by Cytoplan, designed to balance blood sugar and curb sugar cravings. The product contains active gymnemic acids and supports blood sugar regulation according to research.
Huel, a complete-nutrition brand with success in the U.S., introduced its popular Daily Greens product to the UK. This powder includes 91 whole food-sourced ingredients, superfoods, pre- and probiotics, and essential vitamins and minerals like vitamin C, B12, and iron for various health benefits.
More than hydration
Better You, a natural health brand, launched its magnesium water range to enhance stress resilience, sleep quality, and relaxation. ‘Hydrate’ includes magnesium glycinate and citrate, Irish sea minerals, and lime and bergamot flavor. ‘Energy’ provides nitrates and B-vitamins with pomegranate and rhubarb flavor, while ‘Focus’ contains naturally sourced caffeine in blueberry mint flavor.
According to Andy Thomas, CEO and founder of BetterYou, magnesium is lacking in modern diets due to soil depletion and processed foods, leading to decreased intake since the 1940s.
Trending ingredients
Lamberts, a UK-based dietary supplements supplier, introduced Collagen Perfecting Complex, a skincare innovation containing collagen peptides, vitamin C, biotin, and silica. This formula stimulates collagen production in the skin to improve elasticity and reduce wrinkles.
Aimia Foods entered the sports nutrition market with its whey protein range called Isovibe, offering clear whey protein in flavors like peach and raspberry, cherry and apple, lemon and lime, and mango and passion fruit.
Aimia Foods’ assistant brand manager, Ethan Duffey, mentioned the lack of innovation in the sports nutrition category and the company’s aim to provide a fun and accessible option for consumers.
