The Muscle Mag
Panelist Kenneth Huntly, VP of merchandising/DMM at GNC, emphasizes the importance of being a partner in the weight loss journey. Whether it’s meal replacements or multivitamins to fill nutrient gaps caused by reduced food intake, Huntly states that supplementing is essential.
He notes a shift in how people are using supplements, especially with the introduction of GLP-1 medications. These medications can lead to reduced energy and appetite, resulting in a decrease in nutrient intake. As a response, people are turning to products like energy supplements, multivitamins, greens powders, and probiotics to ensure they are getting essential nutrients despite eating less while on medication.
GNC is also focusing on supporting consumers who have lost weight and are looking to discontinue the use of GLP-1s. The company offers meal replacements, protein supplements, multivitamins, and probiotics to help maintain weight loss and prevent rapid weight gain.
Overall, GNC aims to provide a holistic approach to weight management, addressing the needs of consumers at various stages of their weight loss journey.
