The Muscle Mag
Personalised innovation
Nourished has introduced a new citrus stack flavour option for its 3D-printed, personalized vitamin gummies. This flavor, derived from the East Asian Yuzu fruit, expands the existing range which includes watermelon, blackcurrant, orange, and strawberry flavors.
UK’s kefir brand Biotiful Gut Health has expanded its portfolio with the launch of Biotfiul Meal Boosters. These products contain a blend of live bacterial cultures, prebiotic fibers, oats, fruits, seeds, and spices that can be sprinkled on top of meals, snacks, or smoothies.
The line includes the Immunity Berry Blend with goji and strawberry, as well as vitamins B12 and D3, the Energy cacao blend with vitamin B12 and B5, and Focus coconut with turmeric and vitamin B5.
Going green
Food-based supplement brand Cytoplan has launched its latest innovation—Organic Super Greens + Immunity powder. This superfood powder contains antioxidants and phytonutrients, with five green vegetables, acerola cherry for vitamin C, and is designed to support immune health.
Cytoplan also introduced Gymnema Sylvestre, a formulation to balance blood sugar levels and reduce sugar cravings. Additionally, Huel introduced its Daily Greens product to the UK, offering a blend of whole food-sourced ingredients to support immunity and reduce fatigue.
More than hydration
Better You has launched a magnesium water range to improve stress resilience, sleep quality, and relaxation. The ‘Hydrate’ blend includes magnesium glycinate and citrate with Irish sea minerals in lime and bergamot flavor.
‘Energy’ and ‘Focus’ variants are also available, providing different benefits in pomegranate and rhubarb, and blueberry mint flavors respectively.
Trending ingredients
Lamberts has introduced Collagen Perfecting Complex, a skincare innovation containing collagen peptides, vitamin C, biotin, and silica to promote collagen production in the skin. Aimia Foods entered the sports nutrition market with its whey protein range Isovibe, offering different fruity flavors.
Ethan Duffey, assistant brand manager at Aimia Foods, expressed the company’s desire to bring innovation and excitement to the category with these new products.
