Dr. Bronner’s Celebrates 75 Years in Business and 165 Years of Family Soap Making

Dr. Bronner’s (Vista, CA) is celebrating 75 years in business this year. 2023 also marks 165 years since the Bronner family began making soap in Laupheim, Germany in 1858. Dr. Bronner’s, as a company, was founded in 1948 by Emanuel Bronner (February 1, 1908-March 7, 1997). Since its start the company has modeled mission-driven business practices to help make a better world. Striving to produce the highest quality products—including its world-renowned soaps and ethical chocolate, the brand’s business practices are rooted in a vision of social equity. The company caps executive compensation at five times the lowest paid fully vested position, and all profit not needed for operations or development is dedicated to organizations, campaigns and people working for progressive social and environmental change, the company stated.

Key Dates and Events for Dr. Bronner’s in 2023

• Social media campaign to invite and share customer stories about Dr. Bronner’s over the decades
  • Starting in Jan. 2023, Dr. Bronner’s social media channels have been posting engaging content around the theme, “75 years of Dr. Bronner’s: It’s as much about your story as it is ours.” The company is soliciting customers to tell their stories of encounters with the brand, Bronner family members and other experiences related to Dr. Bronner’s.
• 75^th Anniversary Commemoration at Natural Products Expo West and Expo East 2023
  • Dr. Bronner’s exhibitor booth at both trade shows this year will feature 75th anniversary messaging and provide opportunities for attendees to share stories about their own experiences with the brand.
• Announcements of new packaging innovations
  • Details to be announced later in 2023.
• Expansion of chocolate line
  • Dr. Bronner’s Cool Peppermint Cream Magic All-One Chocolate and other new flavors to be announced later in 2023.
• Release of book from Lisa Bronner, company spokesperson and author of Going Green blog
  • Details of pre-sale and release to be announced later in 2023.
• Completion of Bronner Haus Renovation and Family Soapmaking Exhibit in Laupheim, Germany
  • • Details to be announced later in 2023.

  After 75 years, Dr. Bronner’s continues to be run by the Bronner family. Under the leadership of David Bronner, CEO and Michael Bronner, President—both grandsons of founder Emanuel Bronner—the company has grown from earning $4 million in annual revenue 1998 to $190 million in 2020. From progressive employment practices to a fair trade and regenerative organic supply chains, the company’s business model is to make equitable use of the resources it stewards. Dr. Bronner’s ensures all major ingredients are sourced from farmers and workers that make a living wage and are able take care of their land and communities in a way that regenerates rural economies and promotes biodiverse farming ecosystems, according to the company.

  

  Over the last 20 years, the company has contributed nearly $100 million to activism and charity and has fought to raise the minimum wage; reform the nation’s devastating drug policy; integrate psychedelic therapy to heal hearts and minds; protect farmed animals and ocean wildlife; and expose and transform industrial agriculture to a model that is regenerative organic and fair; among other efforts. For more information on Dr. Bronner’s giving, see its All-One! Report, an impact and sustainability report published annually since 2015.

  For more information, visit www.drbronner.com.