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On Sept. 19, Lotus Foods (Richmond, CA) received Regenerative Organic Certified (ROC) Gold for its organic white and brown basmati rice, upgraded from Silver.
Lotus Foods’ basmati rice is only the sixth product overall to meet the rigorous standards of the Regenerative Organic Alliance (ROA), the company said.
Basmati rice is a variety of rice from India that is known for its slender shape, delictate aroma, fluffy texture and distinct taste. It is one of the most popular and beloved rices, accounting for 2.1 percent of total rice production. Basmati also has lower glycemic and arsenic levels, more fiber and higher calories than traditional white rice, the company said.
According to Lotus Foods, the global basmati rice market was worth around $6.09 billion in 2022. It is expected to grow to around $6.87 billion by 2028.
Lotus Foods worked with its long-time Indian-based supplier, Pratithi Organic Foods, to achieve the ROC Gold status.
“It has required years of our concerted efforts of Pratithi’s team and its farmers to achieve this great feat,” said Pratithi’s CEO Tapan Ray. “As we have achieved Gold now, we will always try to excel in this field and maintain the expectations of all including the ROA as well as our partner Lotus Foods, consumers and our farmers.”
The ROC certification promotes high-bar regenerative farming practices with a particular focus on soil health, animal welfare and social fairness, according to the company. With the new certification, Lotus Foods aims to mitigate climate change and provide economic stability for the agriculture industry, among other topics.
“We are so proud of the entire team at Pratithi Organic Foods,” said Caryl Levine, the co-founder of Lotus Foods. “Their farm families demonstrate that implementing more sustainable rice-growing practices that are inherently regenerative can be a win-win-win situation. Farmers improve their yields and profitability, while also improving their soils and reducing greenhouse gas emission.”
On Sept. 19, Lotus Foods (Richmond, CA) received Regenerative Organic Certified (ROC) Gold for its organic white and brown basmati rice, upgraded from Silver.
Lotus Foods’ basmati rice is only the sixth product overall to meet the rigorous standards of the Regenerative Organic Alliance (ROA), the company said.
Basmati rice is a variety of rice from India that is known for its slender shape, delictate aroma, fluffy texture and distinct taste. It is one of the most popular and beloved rices, accounting for 2.1 percent of total rice production. Basmati also has lower glycemic and arsenic levels, more fiber and higher calories than traditional white rice, the company said.
According to Lotus Foods, the global basmati rice market was worth around $6.09 billion in 2022. It is expected to grow to around $6.87 billion by 2028.
Lotus Foods worked with its long-time Indian-based supplier, Pratithi Organic Foods, to achieve the ROC Gold status.
“It has required years of our concerted efforts of Pratithi’s team and its farmers to achieve this great feat,” said Pratithi’s CEO Tapan Ray. “As we have achieved Gold now, we will always try to excel in this field and maintain the expectations of all including the ROA as well as our partner Lotus Foods, consumers and our farmers.”
The ROC certification promotes high-bar regenerative farming practices with a particular focus on soil health, animal welfare and social fairness, according to the company. With the new certification, Lotus Foods aims to mitigate climate change and provide economic stability for the agriculture industry, among other topics.
“We are so proud of the entire team at Pratithi Organic Foods,” said Caryl Levine, the co-founder of Lotus Foods. “Their farm families demonstrate that implementing more sustainable rice-growing practices that are inherently regenerative can be a win-win-win situation. Farmers improve their yields and profitability, while also improving their soils and reducing greenhouse gas emission.”
