30 Trailblazing Products

To commemorate Vitamin Retailer (VR) magazine’s 30th anniversary, the VR staff wanted to highlight 30 of some of the most outstanding products in the natural products industry. All of the featured items have made their mark to become some of the top-selling and most popular vitamin and supplement products.

Barlean’s Swirls

Formerly called Barlean’s Omega-3 Swirl, the product has morphed into the new Seriously Delicious Omega-3 line consisting of numerous flavors including various fruits. Barlean’s makes use of a proprietary process to emulsify oils into a creamy swirl. The Seriously Delicious line is three times more bioavailable than standard liquids and soft gels. Omega-3s are crucial for a healthy diet and the line are aimed toward both kids and adults.

Bluebonnet Nutrition Cal-Mag-D3 Mixed Berry

Bluebonnet’s Liquid Calcium Magnesium Citrate & Vitamin D3 is a perfect trio for those looking to optimize bone health. This delicious, dairy-free liquid provides 600 mg of calcium, 300 mg of magnesium and 400 IU of vitamin D3 from lanolin. It is available in six flavors: blueberry, strawberry, lemon, orange, raspberry and mixed berry. One of the most popular flavors is Mixed Berry.

Boiron Oscillococcinum

Oscillococcinum, often shortened to Oscillo, is a homeopathic non-drowsy multi-symptom flu medicine manufactured by Boiron. Clinical studies have demonstrated Oscillo reduces the duration and severity of flu symptoms such as body aches, headache, fever, chills and fatigue.* It is easy to take, thanks to the meltaway pellets, which dissolve under the tongue. It won’t mask symptoms of other serious conditions. It is recommended for everyone ages two and older. Oscillo is used in more than 50 countries and has been used in France for about 80 years.

Bragg’s Apple Cider Vinegar

Bragg’s Apple Cider Vinegar is the original wellness elixir formulated from organically grown apples. Bragg’s apple cider vinegar contains acetic acid, which has been shown to elicit several beneficial health effects including appetite control, managing weight gain, maintaining healthy blood glucose levels and maintaining healthy cholesterol. It is a versatile household staple that can be used from salad dressing to skin toner.

Carlson Fish Oil

In the early 1980s, Carlson Laboratories helped launch the omega-3 market in North America. At the time, the company introduced its first high-quality, great-tasting Norwegian fish oil products. At Carlson, omega-3 fish oil products are closely managed from sea to store. The oil is sourced from high quality, deep, cold-water fish using traditional and sustainable methods. The award-winning line has grown to more than 50 products, which are available in liquid and soft gel forms containing beneficial omega-3s, EPA and DHA.

Essential Formulas Dr. Ohhira’s Probiotics

Essential Formulas is the manufacturer of Dr. Ohhira’s Probiotics, which are backed by more than 30 years of research. The probiotic line is the brainchild of Japanese microbiologist Ichiroh Ohhira who dedicated his life to researching and promoting gut health. Dr. Ohhira’s promotes balance in the digestive system and is known for its premium ingredients, beneficial bacteria, prebiotics and postbiotics, all fermented together for maximum efficacy.

Enzymedica Digest Gold

Digest Gold is America’s top-selling enzyme formula designed to break down all the parts of a large meal such as fat, fiber, protein and carbohydrates.* Each capsule unlocks nutrients to provide relief for occasional gas, bloating and indigestion.* Enzymedica’s proprietary Thera-blend technology allows the enzymes to work throughout the entire digestive tract. It can work across the pH spectrum in almost any acidic or alkaline environment.*

EuroPharma Curamin

EuroPharma’s Terry Naturally Curamin Extra Strength product is designed for effective pain relief.*† This award-winning supplement contains four powerhouse ingredients. BCM-95 curcumin is a clinically studied enhanced absorption curcumin that has been proven to provide safe and effective pain relief.* BOS-10 boswellia is a botanical that is helpful for pain relief, comfort and mobility.* DLPA is an amino acid that supports the brain’s “feel good” chemicals.* Nattokinase is an enzyme that supports microcirculation of the ingredients.*

Garden of Life Raw One

Vitamin Code Raw One is a whole food nutrition supplement specifically formulated for the needs of women and men. It contains 24 powdered organically grown fruits and vegetables. Raw One for Women contains antioxidants and vitamins that support energy, metabolism, reproductive health and skin and nails.* Raw One for Men supports energy, stress response, heart health and prostate health.* There is low heat, no synthetic binders, fillers, artificial flavors, sweeteners or additives.

Host Defense MyCommunity

MyCommunity by Host Defense is a comprehensive mushroom-based immune support formula. It is designed to promote an engaged and balanced immune response, containing a unique, synergistic blend of 17 mushrooms including lion’s mane, reishi and turkey tail, making it ideal for immune support.* Founded by renowned mycologist and author Paul Stamets, Fungi Perfecti has been manufacturing the Host Defense line since 1980. MyCommunity is made with organic mushroom mycelium and is non-GMO, vegan, gluten-free and comes in capsules, powders and extracts.*

Hyalogic Hyaluronic Acid

Hyalogic is the leader in hyaluronic acid products. Hyaluronic acid, also called hyaluronan and hyaluronate, is a naturally occurring mucopolysaccharide carbohydrate. The viscous gel is one of the most researched medical products, primarily in the fields of orthopedics and eye surgery. Its main function is to bind water and lubricate moveable parts in the body such as joints and muscles. It is often used in skin care products, particularly moisturizers.

Irwin Naturals Steel Libido

Steel Libido by Irwin Naturals is a sexual health support supplement that supports and enhances sexual vitality.* The formula contains traditional botanicals such as horny goat weed and nine additional targeted nutrients to support male enhancement and pleasure.* It can be taken daily to maintain an active sex life and maximum enjoyment.*

Jarrow Formulas BoneUp

BoneUp is a comprehensive micronutrient formula from Jarrow Formulas that provides StimuCal microcrystalline hydroxyapatite (MCHA) from free-range New Zealand calves and micronutrients to support bone health.* StimuCal is a naturally derived source of calcium shown to support bone mineral density better than calcium carbonate.* StimuCal also provides proteins such as collagen type I and vitamins D3 and K2 to support calcium deposition into bones.* Adequate calcium and vitamin D levels, a healthy diet and physical exercise can all help to reduce the risk of osteoporosis and other bone issues in later life.

Lily of the Desert Whole Leaf Aloe Vera Juice

Lily of the Desert is one of the leading aloe brands in the industry. Its whole leaf aloe vera juice is one of its most popular products. Aloe vera naturally contains more than 200 biologically active components such as vitamins, enzymes, amino acids and polysaccharides. Some of the many health benefits include gut health, healthy antioxidant levels, immune support, balanced stomach acidity, nutrient absorption and muscle and joint function.

Natrol Ester C

Natrol is a leader in vitamin C products. Easy-C is a combination of vitamin C and citrus bioflavonoid to support a healthy immune system and antioxidant protection.* It contains 500 mg of esterified vitamin C is a scientifically advanced form of vitamin C that is easy on the stomach. Bioflavonoids are found naturally in the rinds of citrus fruits and contain antioxidants to help defend against free radicals.*

Natural Factors PGX Daily

PGX Daily is a dietary supplement from Natural Factors designed to support healthy weight management and appetite. Across 30 clinical studies, PGX demonstrates an advanced, soluble, super fiber complex.* It reduces appetite by promoting a feeling of fullness,* helps lower the glycemic index of foods* and supports healthy blood glucose and cholesterol levels.* It can be added to beverages or sprinkled on foods such as cereal, soup, yogurt and salad.

Natural Vitality Natural Calm

Natural Calm is a magnesium powder that helps the body manage stress and build resilience.* Magnesium is crucial for more than 300 processes in the body and most people don’t get adequate amounts of it. Natural Calm helps to provide healthy stress levels,* restful sleep,* muscle function,* nerve and brain function,* cardiovascular health* and bone density.* It helps replenish magnesium levels and provides 350 mg of magnesium carbonate as well as citric acid.

Nature’s Plus Animal Parade

Animal Parade is a line of probiotics, multivitamins and dietary supplements for children by Nature’s Plus. The line comes in chewable animal shapes and provide numerous health benefits for kids including digestion, metabolism, healthy mood and immune function.* It includes probiotic blends to boost the microbiome,* fiber and more than seven billion live bacteria in 16 unique strains.

Nelsons Bach Rescue Remedy

Rescue Remedy by Nelsons is a homeopathic product founded on the idea that natural ingredients can be incredibly powerful in supporting emotional and mental well-being. The original 5-Bach flower formula is the same as it was 88 years ago when it was developed by Dr. Edward Bach using hand-picked flowers from his gardens. The product is used by millions around the globe and distributed in more than 70 countries. The iconic yellow dropper bottle contains a simplistic formula made with Bach flower essences, grape spirits and water. It is also free from GMOs, gluten, synthetic dyes, added flavors and sweeteners. Rescue Remedy remains a popular daily essential for emotional wellness.

Nordic Naturals Nordic Berries

Nordic Naturals Nordic Berries is a line of pectin-based vegetarian gummy multivitamins designed for children to give them important nutrients they need. The gummies deliver essential vitamins, minerals and antioxidants including zinc and vitamins A, C, D3 and E. Nordic Berries also contain the full spectrum of B vitamins. It is designed for ages two and up and supports development during early years and beyond.*

North American Herb & Spice Oreganol

Oreganol is a brand of oregano oil produced by North American Herb & Spice. It is derived from wild oregano oil P73 which is handpicked from high remote mountain elevations to provide a diverse combination of natural terpenes and polyphenols. It is steam distilled with deep spring waters to create the most pure and potent form of oregano oil available on the market. It is free from both solvents and synthetics.

Pines Wheat Grass

Pines is a leading producer of wheat grass, which has gained a lot of attention in recent years for its myriad health benefits. Wheat grass is a nutritional powerhouse filled with vitamins, minerals, antioxidants, proteins and chlorophyll. Pines Wheat grass is grown in glacial soil for around 200 days, allowing it to absorb essential nutrients from rainwater. Pines harvests its wheat grass during the jointing phase and stores it in oxygen-free amber glass bottles to preserve the freshness and vitality of the product.

Renew Life Ultimate Flora

Ultimate Flora is a line of probiotic supplements manufactured by Renew Life. It offers 12 clinically tested probiotic strains including L. rhamnosus GG, which is used for colon health and immune response. The easy-to-swallow capsules support a healthy gut microbiome, immune health, respiratory health, digestion, balance and regularity. The delayed-release pills ensure the probiotics reach the gut alive to guarantee quality and potency.

Solgar VM-75

Solgar VM-75 is a multivitamin supplement with chelated minerals, which help to promote absorption. It is suitable for vegetarians and contains 75 mg of most of the B vitamins (B1, B2, B3, B6 and B12). It contains antioxidant properties and various ingredients including vitamins A, C, D, E, folic acid, pantothenic acid and biotin. Solgar VM-75 is free from preservatives, artificial flavors and colors.

Source Naturals Wellness Formula

Since its introduction in 1983, Source Naturals’ Wellness Formulas has grown to be a powerhouse in the immune health category. The formula contains more than 30 vitamins, minerals including high-potency vitamin C, zinc, vitamin A and vitamin D. It also contains herbal ingredients such as echinacea, elderberry, astragalus and garlic. These ingredients all work in tandem to support respiratory health, antioxidant defense and healthy stress response.*

Superior Source MicroLingual B-12

Superior Source MicroLingual Vitamin B-12 dissolves in seconds on or under the tongue for immediate absorption. Vitamin B-12 supports energy, heart health, mental clarity and healthy circulation. MicroLingual B-12 tablets are soft molded and feature a unique proprietary delivery system that eliminates the need for hard-to-swallow pills, liquids or sprays.

Twinlab Amino Fuel

Amino Fuel is an orange-flavored liquid protein by Twinlab containing 23 grams per serving of easy-to-digest amino acids to build protein and promote lean muscle mass. Amino Fuel boosts performance, fights muscle fatigue, incinerates fat and supports muscle definition and tone. It is expertly formulated, and athlete approved and helped ignite the liquid protein category to become something of a cult classic.

Vibrant Health Green Vibrance

Green Vibrance is a daily plant-powered elixir meticulously formulated with hand selected ingredients including probiotics, antioxidants and adaptogens to support immunity.* It is one of the most popular and effective superfoods on the market. Since its introduction in 1992, Green Vibrance has evolved into a comprehensive formula containing more than 65 ingredients and around 25 billion probiotics to help the body run at peak efficiency.

Vital Proteins Collagen Powder

In addition to collagen, Vital Proteins’ Collagen Peptides Powder also contains hyaluronic acid and vitamin C to promote wellness. The product contains 20 g of collagen to support healthy hair, skin, nails, bones and joints,* 100 percent of the daily value of vitamin C to help promote collagen production* and 80 mg of hyaluronic acid to support skin hydration and elasticity.* It is also easy-to-use and can dissolve in hot or cold liquids such as coffee and smoothies.

Wakunaga Kyolic Aged Garlic Extract

Wakunaga’s Kyolic Aged Garlic Extract is a clinically researched product backed by science and more than 900 published studies on its safety and efficacy. It was originally designed to support cardiovascular health by maintaining circulatory function and overall heart health.* The Kyolic line has since expanded to more than 30 products. It has also been shown to positively impact immune function, gingivitis, stress and gut microbiota. The proprietary garlic aging process eliminated harsh odor and side effects.