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What Criteria the Judges Are Seeking

Winning a prestigious NutraIngredients Award elevates your company and distinguishes it from competitors, attracting new clients and customers. It’s a fantastic opportunity for businesses and individuals to showcase their dedication and accomplishments in the industry.

Entries are now open for the 14 esteemed awards, with categories that celebrate success in ingredients, finished products, nutrition research, innovations in women’s health, and start-ups.

Categories include: Beauty from Within, Cognitive Function, Healthy Ageing, Microbiome Modulation, Sports Nutrition, Botanical, Immune Support, Sustainability Initiative of the Year, Nutrition Research Project, Start-Up Award, and more.

Judges are looking for robust scientific evidence demonstrating how entries offer a unique nutritional solution to a specific need. They also want to see commercial success and engagement from the target market, as well as what sets the entry apart – its X factor.

For entries in the ingredient and finished product categories, they don’t have to be entirely new. Previous recognition is acceptable, but they must showcase what has made the past 12 months (or period since the last award win) special.

What do you think?

Written by The Muscle Mag

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